TL;DR - What We Have to Look Forward to in 2018
TL:DR - Why ABI's New "Elevate" Program is a Scam
TL:DR - Is "Craft" Still a Useful Term?
Subtitle - You Aren't Selling a Beverage, You're Selling a Culture
Subtitle: Car Salesmen Sell Cars, Beer Salesmen Sell Relationships Our society is not exactly easy on salespeople. A slimy, untrustworthy person is described as being "like a used car salesman." The term "snake oil salesman" likewise has connotations of dishonesty and manipulation. Aside from lawyers and politicians (who honestly are just salespeople in the legal… Continue reading GUTCRAB Vol 2 – Cars Aren’t Beer
Subtitle: Why we should all stop worrying and love the Lagunitas
Subtitle: There are More Successful Breweries with Bad Beer, than with Bad Business Models
Subtitle: Would You Like Fries with That Lager?
Subtitle: Why Saturated Fats are Bad for Your Industry's Health
Subtitle: How Beer Geeks Can Hamper Beer Growth